Playbook · Vendor conversations
The pre-listing vendor conversation
How to frame the first conversation so the vendor understands the campaign before they sign.
Start with their outcome
Ask what a good result looks like for them — timing, price, privacy — before talking about method.
Walk through the campaign
Explain each stage and who handles it, so nothing in the campaign surprises them later.
Agree how you'll keep them updated
Set expectations for vendor updates during the campaign.